Alberto D. Lina is UBE MEDIA's primary business advisor. He is one of the most dynamic and prolific entrepreneurs in the Philippines , establishing and leading numerous successful companies through the years in diverse industries. He is one of the leaders in the logistics industry and is currently Chairman of the Board of the Lina Group of Companies, which includes Airfreight 2100 Inc., the Licensee of Federal Express in the Philippines , U-Freight Philippines, E-konek Pilipinas, Corporate Air, and Cargohaus Inc. among many others.

He possesses significant influence in the Philippine business community and is regarded widely as a visionary pioneer in nation building. He led the revival of a national cycling event, Tour Pilipinas, and is also involved in Philippine basketball with the FedEx Express Team.